Journie is providing everything Rochester could want in a Juneteenth Jubilee.

The celebration at Rev. Dr. Martin Luther King Jr. Park will include a presentation from the local chapter of the NAACP, a basketball tournament, and live music.

Various speakers, including police liaison Bud Whitehorn, Police Chief Jim Franklin, and City Council Rep. Kelly Kirkpatrick, will address attendees throughout the day.

LaSonya Natividad will perform with Soul Train at the 2021 Juneteenth Jubilee. (Contributed photo)
LaSonya Natividad will perform with Soul Train at the 2021 Juneteenth Jubilee. (Contributed photo)

Performers will include LaSonya Natividad and The Soul Train, Nock, Jae Havoc, Alertsleep, and Ryan the Artisan. DJ Casper, known for his hit “Cha-Cha Slide,” will also perform.

Newsletter signup for email alerts

Demetrius "Nock" Johnson
Demetrius "Nock" Johnson

A Mr. and Miss Juneteenth will be crowned after a pageant. And the day will be rounded off with mask painting, musical chairs, and a bubble-blowing contest.

Juneteenth is celebrated across the nation to commemorate the end of slavery in the U.S. on June 19, 1865, in Galveston, Texas.

Organizers said the local celebration offers a way to acknowledge and work against the systematic atrocities and injustices that slavery brought to our country.

“I believe it’s important for all of the organizations who are coming together to put on this event to do so because we represent the Black community,” said Nashauna Johnson-Lenoir, founder and program director for the nonprofit Journie, which is hosting the event.

She encouraged the community to support Journie and the event by purchasing a Juneteenth T-shirt. She said 50% of the sales from the shirts, created by Wear Local, will go to support youth programming in the fall.

Participants at the 2020 Juneteenth Jubilee Celebration held at Foster Arend Park (contributed photo)
Participants at the 2020 Juneteenth Jubilee Celebration held at Foster Arend Park (contributed photo)

Johnson-Lenoir started Journie in 2010 as a pilot program for the Rochester Boys & Girls Club. Later, the group branched off, becoming a nonprofit under the umbrella of the Rochester Diversity Council. She said Journie is intended to prepare youth for life and leadership through mentorship.

That includes creating better employment opportunities for youth and helping get their driver's permits.

The Juneteenth Jubilee helps support Journie’s goals by offering young participants the chance to volunteer and network.

“As a culture, we celebrate Juneteenth by educating the community about our history and how far we've come as a race of people, and also provide people of color opportunities like advertising their businesses at the event and providing information on different resources that may be available to help them become more successful in life,” Johnson-Lenoir said.

If you go

What: Juneteenth Jubilee Celebration

When: 10 a.m. to 6 p.m. Saturday, June 19

Where: Rev. Dr. Martin Luther King Jr. Park, 1738 E. Center St., Rochester

Cost: Free