The Rochester downtown farmers market has a new logo and brand.
The downtown farmers market, Graham Park farmers market and Rochester Apache Mall farmers market will share a logo and be branded as Rochester Farmers Markets.
The move came following customer suggestions and a survey of Google queries.
The new branding will allow the market to more easily bring markets to different neighborhoods.
The new logo introduction was timed with the start of spring. New merchandise with the brand and logo are now available. Proceeds of those sales go to Friends of the Farmers Market. Funds are used to improve the market and are going toward efforts to find a permanent location for the market.