Like many who watched a online viral video of a distraught Pine Island farmer emotionally talking about the struggles of the U.S. dairy industry, chef Pasquale Presa wondered what he could do to help.
However, Presa, who owns Rochester's popular Pasquale's Neighborhood Pizzeria, wasn't sure what to do or how to reach the dairy farmers.
Then he connected with dairy nutritionist Todd Speltz, of Local Motion Dairy Promotion.
Together they came up with the idea for the Dairy Farmer Night Out at Pasquale's restaurant at 130 Fifth St. SW.
Speltz has reached out to area dairy farmers to invite them to the July 14 private event for a free spread of pizza, garlic knots, soda, milk, $2 beers and more.
Presa hopes to see about 100 to 120 farmers and their family members show up between 4:30 p.m. to 8:30 p.m. to eat and have fellowship in his party area called "The Boroughs."
The main restaurant will remain open to the public as usual.
"It's a way to try to give back a little bit for all of the hard work they do," he said. "Hopefully, at least for an hour or two, they can feel they are appreciated."
To help support the event, Pasquale's cheese supplier, Grande of Fond du Lac, Wis. is donating four cases of cheese for the dairy farmers' pizzas.
Farmers planning to attend are asked to RSVP on the Local Motion Dairy Promotion Facebook page.
Presa also hopes to help raise funds through the sale of specialty pizzas featuring Minnesota cheese to help area dairy farmers.