Is the party over in Southwest Rochester?

The Party City store at 1300 Salem Road SW recently put a closed sign on its front door in the TJ Maxx and More Plaza.

It’s unknown if this is a short-term closure or a permanent one.

The Rockaway, N.J.-based party retailer has been offering curbside pickup and delivery, though its 722 stores have not been open to customers since March 18. The company recently announced that it would be closing 21 stores this year as part of a “store optimization” plan that began in 2019 with 55 store closures.

The Salem Road store opened in 2009. That shop reduced its footprint by 2,000-square-feet in 2019 to make way for the expansion of Pine Needles Quilt & Sew.

Newsletter signup for email alerts

The company also recently announced that it still plans to open two new stores this year. They had planned a new one in Rochester, prior to the pandemic.

Party City filed a building permit in early March for a "fit out of existing space for Party City retail store" in an empty storefront at 70 25th St. SE. The construction project was valued at $540,709.

That's the spot last occupied by Dress Barn in the Broadway Commons shopping center. Dress Barn closed in 2019, after selling clothing in that spot for 18 years. No construction has happened there since the permit was filed.

These moves could mean that the Med City could end up with no Party City stores or maybe one Party City … or possibly two.

Don’t worry, party people. I’ll keep asking and should eventually be able to narrow down those possibilities.

Jeff Kiger tracks business action in Rochester and southeastern Minnesota every day in Heard on the Street. Send tips to or via Twitter to @whereskiger. You can call him at 507-285-7798.