Beauty and health to come together with new boutique in RAC

We are part of The Trust Project.

A downtown makeup boutique is adding a second location inside a Rochester health club to bring health and beauty services together.

About Face, which has sold beauty products and provided makeovers on First Avenue Southwest since 2007, is opening a new satellite shop inside the Rochester Athletic Club, 3100 19th St. N.W.

It is adding some new services — manicures, pedicures and brow shaping — to this new shop that are not available at the original boutique, says About Face owner Michelle Kalina.

However, it will also offer the same selection of cosmetics products and services that the downtown store does.

The plan is to open this second store in mid-November next to ActivePT, near the front entrance of the RAC, Kalina says.


"With our roots in Rochester, our customers have been asking us to open a location outside of the downtown for years and I have been wishing I could get a manicure while the kids were checked in at child care at the RAC," says Kalina of why she is launching this new project.

This About Face project is the latest local partnership for the Rochester Athletic Club. In early 2010, Joan Ward moved her ActivePT clinic into the RAC.

"Having About Face as a tenant is a huge plus for us, not to mention the synergy with the RAC Cafe and The TOP RAC sport shop," says Greg Lappin, the RAC's general manager.

Kalina says this new About Face boutique will be open for both RAC members and non-members. However, members of the athletic club will be about to charge purchases and services to their RAC accounts, if they wish.

She expects to start out with about three on staff at RAC location. The downtown About Face has five employees.

What to read next
It’s time again for Post Bulletin readers to vote for “The Best of the Best” businesses in Rochester.
Columnist Dean Swanson says in business, absence doesn't make the heart grow fonder; it causes panic.
Rochester's local shoe and athletic wear outlet TerraLoco celebrates its 10th anniversary this month. Owner Tiffany Piotrowicz, who has been part of the company since 2013, reflects on the change and community impact the store has had in 10 years.
Med City entrepreneur Sarah Kirklin Pacchetti hopes to open Bloom Açai Café within the First Alliance Credit Union Center at 2483 Commerce Drive NW in a few weeks, possibly as early as the weekend of Aug. 19.