Better Business Bureau: Tips for Black Friday shoppers

The Thanksgiving holiday is right around the corner, and some retailers already have announced at least some of their Black Friday deals.

Though more and more stores are opening their doors to shoppers on Thanksgiving Day, the day after Thanksgiving – Black Friday – will remain one of the biggest shopping days of the year. Better Business Bureau of Minnesota and North Dakota is offering advice for people making plans to capitalize on Black Friday savings offers.

"Though the impact of Black Friday shopping might be at least somewhat diluted with some stores opening their doors on Thanksgiving Day, we still believe it will be a day where many folks will focus their holiday shopping – and bargain-hunting – efforts," said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota.

The National Retail Federation forecasts that holiday sales will increase by more than 4 percent this year. As always, retailers will compete feverishly to get shoppers to visit their stores – and their websites! Whether you'll be doing your holiday shopping on Black Friday or beyond, be sure to keep these BBB tips in mind to help ensure a satisfactory experience:

Research the company.Visit or call 800-646-6222 to obtain free Business Reviews. Remember, BBB Business Reviews have been optimized for smartphones.


Get the real deal.Do you know if a sale is really a sale? Many times companies boast "70 percent off," but 70 percent off what? It always pays to comparison shop. If a company is advertising a "Going out of Business" sale, don't automatically assume they are offering the best prices in town. Take the time to check prices on the same items at other stores.

Search for Black Friday ads ahead of time.Some retailers have 'gone for it,' announcing their Black Friday specials well in advance of Friday, Nov. 28. Newspapers often have coupons that outline store discounts for Black Friday, and some specials are posted on the Internet. By keeping your eyes open and nose to the ground, you can sniff out deals others might miss.

Return policies, restocking fees and refunds.Ask for the store's return policy before you make your purchase. Companies are not required to give you your money back, but they need to post their return policy prominently near the cashier. Also, always ask about restocking fees, and save your receipts in one place so you don't lose them. Many companies will require you to produce a receipt for a return. Ask for a gift receipt.

Watch out for deals too good to be true.While many retailers offer 'doorbusters' – specials that are eye-opening – some websites offer suspiciously low prices on sought-after goods in an effort to entice shoppers into turning over their credit card information.

Gift cards.Gift cards regularly top consumers' wish lists. Federal rules govern gift card sales.

Finally, consumers should keep in mind there will be many more opportunities for savings as we go through the long holiday season.

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