Entrepreneur: 'I look forward to the challenges each day brings'

Craig Cotten is the owner of Book Review, a comics and card shop, at the Hillcrest Shopping Center in Rochester.
We are part of The Trust Project.

Craig Cotten

Book Review

1618 U.S. 52 in the Hillcrest Shopping Center

• Describe your business?

We are a comic book, sports card, game store that also carries used books. We're a small specialty store.


• What drove you to launch your own business?

I was underemployed and having trouble finding a job.

• How many hours do you typically work in a week?

60-plus hours.

• When did you start your business?

I bought the business on March 1, 2008.

• What did you do before taking over the business?

I was working at the Book Review.


• What is the best thing about owning a business?

Being your own boss. You look forward to going to work each day. It's a challenge. It is all on you, if you make it or not.

• What is the hardest thing about owning a business?

Long hours, low pay and high stress.

• What's your hope for your business in the next year?

To continue to grow the business.

• What inspires you to keep doing it?

My customers. I've made some great friendships, and I look forward to the challenges each day brings.


• How can you be reached?


What to read next
Columnist Harvey Mackay says great skill is no match for a group of people with a common objective and harmony.
West Palm Beach, Fla.-based Storage Rentals of America recently purchased a Rochester storage facility for $4.39 million and an Austin one for $2.1 million from the Minneapolis-based storage chain KO Self Storage.
Builder/developer Joel Bigelow built more than 5,000 houses during his almost 40 years as the head of Bigelow Homes, but his peers say he is best known for building communities throughout southeastern Minnesota.
Columnist Kristen Asleson says she believes so much in letting go of what she cannot control, she had a reminder tattooed on her left shoulder blade.