Hardware stores switch to True Value from Ace as supplier

Two Rochester stores are dropping Ace as their supplier and from their name with a shift to True Value. That means the signs will now read Arrow Hardware and Paint.

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Two busy Med City hardware stores are changing their supplier, which means they are also changing their names.

Arrow Ace Hardware, which has two Rochester stores, is transitioning from Ace Hardware to True Value Hardware for its products, said Arrow owner Dave Neiman.

As part of that shift, the signs at the Crossroads Shopping Center and Silver Lake Shopping Center stores were switched to Arrow Hardware and Paint on Thursday to reflect the change.

Neiman, who has operated stores in Rochester since 1997, explained that the change was partially driven by how the COVID-19 pandemic has spurred interest in DYI home projects and gardening.

“It has been a challenge this year. Business has been so good that we’re struggling to keep products on our shelves,” he said.


Deliveries from Ace have been showing up with only half of what was ordered leaving the stores short, he said. Neiman believes Chicago-based True Value will be able to provide a more steady product supply.

“Reliability is the big thing for us,” said Neiman.

Regulars at Arrow won’t see many changes. The mix of products on the shelves will remain the same, just under the True Value brand. Customers who are members of Ace Rewards will be shifted to the True Value membership program.

The St. Peter-based Neiman family has seven Minnesota stores. They employ 20 to 25 people at the two Rochester stores. At one point, Arrow had four Rochester stores, but the 37th Street store and the Miracle Mile Shopping Center store closed in recent years.

“You always have to keep evolving,” said Neiman of the Ace to True Value transition.

Jeff Kiger tracks business action in Rochester and southeastern Minnesota every day in Heard on the Street. Send tips to or via Twitter to @whereskiger . You can call him at 507-285-7798.

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