Heard on the Street: Somerby, Edina Realty partner up

Looking to the future, Byron's Somerby Golf Communityis partnering with Edina Realtyof Rochester.

"We're thinking this will take the community to the next level," says Tim Shea, Somerby's director of membership sales. "This partnership adds a lot of depth to our marketing."

This partnership teed off in the spring to take the place of Somerby's former in-house real estate marketing office, Somerby Realty.

Somerby and Edina's new relationship is now seeing brick-and-mortar results in the form of a detached villa-style house under construction in the Somerby neighborhood.

This home, being built by Corban Homesof Rochester, is the first of this type to go up at Somerby.


However, Somerby and Edina leaders believe it will be far from the last.

"Detached villas are the most popular model of new homes selling in the area now," says Dean Mack, branch manager of Edina Realty's Rochester office.

Villas are individual houses, though they have the maintenance-free advantage of the attached townhomes or condos. Services such as lawn care and snow removal are handled by community association.

Mack has set up a special marketing team of five Realtors to work on getting houses — of any type — built on 70 empty lots surrounding the Somerby course. Somerby already has 130 residences established.

While they are available for anyone to purchase and build on, the team's main push is work with area builders to construct model homes of the lots.

"That's one reason why we chose to partner with Edina. It brings lots of development experience to the table," says Shea.

He added that Edina also works well with other area real-estate agents, which is also important to the success for this project.

Health care office to close


The nation’s largest home health and hospice care company is closing its Rochester office at the end of the month.

Amedisys Home Health Care Services is closing its office at 3428 Lakeridge Place N.W.

It’s located in the complex that was recently purchased by Rochester-based software company, Metafile. Staff members say that the closing, which was a corporate decision, is not connected to Metafile’s purchase of the building from Bigelow Homes in May.

Amedisys, which is based in Baton Rouge, La., opened its Rochester office in November 2009.

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