Med City strength training center finds new northeast home

Rochester’s ETS Performance facility, co-owned by a former Minnesota Vikings defensive back/punt returner, has outgrown its space.

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A Med City strength training facility for all kinds of athletes is ready to up its game with a new, larger space.

Rochester’s ETS Performance facility is co-owned by Marcus Sherels , a former Minnesota Vikings defensive back/punt returner. Current Vikings wide receiver Adam Thielen is part owner of all 16 ETS Performance centers in the region.

ETS originally opened in a 3,200-square-foot spot in Suite 120 of 5931 Bandel Road NW. Jake Kirsch, the facility’s director of operations and the lead performance coach, said demand from area athletes quickly outgrew the Bandel Road space. The current number of athletes training at the facility is 325.

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That led to Sherels and Kirsch to shop for a larger location in Rochester, which, in turn, led them to Tom Haley. Haley redeveloped the 90,000-square-foot former Shopko store at 3708 US Highway 63 N. for commercial tenants.


Adam Thielen, left, and Marcus Sherels

Haley divided the complex into three sections. His Haley Comfort Systems showroom complex occupies the center space. On the west end, the Purple Goat Kitchen and Bar is in the final stages of construction.

That leaves a large section on the east end of the center. That’s where ETS has signed up as a tenant for a 5,000-square-foot spot in the open area.

The new space will be an 1,800-square-foot upgrade from its current 3,200-square-foot home. Once completed, this facility will have the largest gym of any of the 16 ETS locations.

The hope is to have it built out and open for athletes by the start of November.

“This space opens up a lot of opportunities,” Kirsch said. “We’ll be able to have more training slots. We'll be able to maximize our time better. Plus, there will be availability for team training instead of doing it onsite at schools, like we do now.”

ETS will share the space with other unannounced tenants, Haley said. He and the ETS teams believe the tenant mix will work well together.


“I’ve been waiting for that perfect fit,” he said.

Sherels commented that working with Haley was also the perfect fit for his business.

“Tom is the big reason we’re here … Finding this much square footage in a good location in Rochester was a little bit difficult,” he said. “We just really liked this location.”

Now that ETS has locked down its spot, it will be interesting to see who else moves in to fill out the Haley Center.

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