More sparkle is on the way as jeweler opens 2nd Med City shop
“We are going to remain downtown, but the issues we've had over the past few years in downtown made us realize that we also needed to be outside of downtown,” said Lasker President Nicole Lasker.
A longtime Med City jewelry store plans to add some sparkle to Southwest Rochester by opening a second store.
Lasker Jewelers has been a downtown mainstay at 101 First St. SW on the Peace Plaza since the Eau Claire, Wis.-based Lasker purchased Blickle Jewelers in 1973. Blickle Jewelers dated back to 1884.
A second Laskers is being built out in Suite 100 of the Apache Shoppes center at 1190 16th St. SW. That is the 3,000-square-foot space last occupied by the specialty cooking and food shop called Figue . The space on the west end of the building is near the entrance to Trader Joe’s grocery store .
Lasker President Nicole Lasker said the second store will give her business more flexibility and the opportunity to reach new customers.
“We are going to remain downtown, but the issues we've had over the past few years in downtown made us realize that we also needed to be outside of downtown,” she said.
Lasker said she was disappointed as a fan of Figue when the store closed early in the pandemic. However, it did open the door to doubling Lasker’s footprint in Rochester.
“This was a decision that just was on the back burner ... COVID and everything else made it come to the front,” she said.
The hope is to open the new store in mid-November before the holidays. She has started hiring for the second location, which is expected to be staffed by 12 employees, comparable to the team that works downtown.
While it will be similar to the downtown location and the original Wisconsin Laskers, she said this new store will have its own vibe and some of its own unique selection.
“We're not trying to confuse people too much, but we are going to have different things at different stores. … It will really be focused on current diamond jewelry styles and engagement rings,” Lasker said.