Rochester’s largest local coffee business will be roasting its own beans, following the acquisition of a Med City roaster operation.
Café Steam, which has three Rochester locations, recently purchased Narrow Road Coffee Roasters from Christopher Williams and Jaren Vande Kieft.
“This has been a dream of mine since I started in coffee,” Steam co-owner Will Forsman said in the announcement of the acquisition.
The coffee roasting business, which donated 25 percent of its revenue to Christian mission projects, will remain based at 322 Elton Hills Drive NW in the Valhalla Business Center. It previously sold beans online. Under the new ownership, it is now called Colorway Coffee Roasters.
Colorway is ramping up to provide all the coffee for all three Café Steam locations and be available by direct retail sale later this summer. Early roasting experiments have already appeared in Steam cups as well in a coffee-infused beer collaboration with Little Thistle Brewing.
Forsman is looking to have Colorway roasting more than 1,000 pounds of beans a month for the coffee shops plus whatever is sold directly.
The majority of the coffee beans being roasted at Colorway and brewed at Café Steam locations come from Central/South America and Africa.
“Some of our favorites originate from Ethiopia, where we've been fortunate enough to know personally the farmers and exporters/importers who are working with it every day,” said Forsman.
When asked about the name, Forsman explained that “colorway” is a design term used to refer to not only combinations of colors, but how they work together and create something that is greater than they are apart.
“The parallel is that coffee is meant to complement other things – the time of day, food, the type of work you are doing or from our perspective, highlighting community partnership and creating something that is truly better together,” he wrote.