We see that you have javascript disabled. Please enable javascript and refresh the page to continue reading local news. If you feel you have received this message in error, please contact the customer support team at 1-833-248-7801.

ADVERTISEMENT

ADVERTISEMENT

Rochester’s newest clothing store continues mission of giving back to community

After several years spent as a clothing producer for local businesses, PrintLocal becomes WearLocal, which offers retail merchandise.

Froh Portrait.JPG
Ryan Froh, co-owner of WearLocal, now enters the retail side of clothing wear and hopes to continue a thriving business focused on giving back to the Rochester community. He is pictured during WearLocal's grand opening on Sept. 16, 2022.
Theodore Tollefson / Post Bulletin
We are part of The Trust Project.

ROCHESTER — When Ryan Froh began his clothing design business, PrintLocal, in 2015, he was always driven to return what he earned to the Rochester community. Now as PrintLocal becomes WearLocal, Rochester’s newest retail outlet store, Froh is striving to continue the same mission of giving back to the community.

“It's a different ballgame. We're used to doing bulk orders and we're used to printing volume. One of the reasons why I wanted to start retail was I wanted it to not just be locally themed with designs, but also, let people know where the money is going to and it's going back to the youth that are going to be in our shoes later on,” said Froh.

Also Read
Two months after earning a licensing agreement with Major League Baseball, Pillbox Bat Company announced an investment partnership with True North Equity Partners to help expand the business in products and personnel.
Rochester’s four Hy-Vee grocery stores will soon offer a “Scan & Go” option that allows customers to scan items with their phone.

Over the last two and a half years, Froh has made a name for himself across Rochester in his partnerships with other local, small businesses. During the grand opening of WearLocal on Sept. 16, 2022, one of Froh’s many community business partners, Pasquale Presa of Pasquale’s Neighborhood Pizzeria , brought in his signature pizza for Froh’s employees and community members coming to see the new store.

Since PrintLocal opened in 2015, the business has always donated 50% of its proceeds to other local small businesses or charities. This same business model will be adapted with all clothing purchases in store. Presa said he's been impressed with the value of community partnerships Froh has established in the five years they have known each other.

“The great thing about Ryan is his whole mission is about giving back to the community. To the families that need something and Ryan has that heartfelt where he wants to be able to give back because he grew up with very little, and the same thing with me,” Presa said.

ADVERTISEMENT

One way Froh and Presa are already planning to give back to the community as WearLocal enters the retail business is a coat, winter gear, and frozen meal drive this November. No official date has been scheduled for the drive yet, but Froh and Presa are aiming to have this drive for the week leading into Thanksgiving. The drive will either be hosted at Wearlocal or Pasquale’s.

As Froh’s business enters the retail market, one thing that has been important to make people aware of is knowing that they are purchasing what the brand believes in. Froh believes this rule of thumb applies to any retail brand and shared what he wants customers to know what his brand WearLocal believes in with their products.

Read more from Theo
For the first time ever, Chatfield residents can expect the Dairy Queen in town to be open year-round as new owner Yoel Topel is ready to take on the challenge of serving cold cones in even colder weather.
When Jay Clark and Tammy Soma Clark began the orchard in 2009 they only had 300 trees planted, now in 2022, they have over 12,500 with plans to plant a third orchard section by 2024.
Having a successful first trip into Rochester last spring, Junkin' Market Days will be returning from South Dakota to the Rochester area to showcase local and regional small businesses.

“One thing that we just want people to know whenever they throw on WearLocal, when you're going through your closet, and you've seen what you're going to wear today, you're wearing something representing your community. Not just in the state of Minnesota but you're knowing that a kid's getting help that doesn't have much in your community. We're very transparent about where the money's going through,” said Froh.

The storefront of WearLocal is based on an open kitchen concept as people can see employees make the T-shirts, hats and other clothing merchandise behind the shelves. Not only is this applying to the operations of the store but also how Froh wants to offer internships for high school students in the community to have opportunities to grow outside the classrooms.

Froh has shared his ideas of the internship with Presa, who explained how the internships can play out.

WearLocal Newest Collection.JPG
One of the many newest shirts apart of WearLocal's opening collection on display in front of the printing machine on September 16, 2022 in Rochester.
Theodore Tollefson / Post Bulletin

“Ryan wants to do some open kitchen concept getting these kids into an entrepreneurship opportunity. There's kids that really excel in academics and there's kids that want to excel in visual or hands-on, and this type of work, a lot of it is hands-on, right. So you get to learn it from people that are stronger with hands and visualizing,” said Presa.

WearLocal will operate in the same business hours as PrintLocal, 8 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 4 p.m. Saturday, closed Sunday. The merchandise floor provides clothing as part of their newest collection of shirts all based off of Minnesota and Rochester designs.


WearLocal

525 Sixth Ave. NW, Rochester, MN 55901

507-881-3436

goprintlocal.com/wearlocal.


ADVERTISEMENT

Clothing printing machines.JPG
The clothing and logo printing machines in the back of WearLocal where customers can see shirts designed for purchase or for local businesses on Septmeber 16, 2022, in Rochester.
Theodore Tollefson / Post Bulletin
WearLocal Gaming Experince.JPG
As apart of the new store model, WearLocal has included old school arcade games such as NBA Jam for kids and adults to enjoy while browsing the clothing selection in store.
Theodore Tollefson / Post Bulletin

Theodore Tollefson is a business reporter for the Post Bulletin. He is originally from Burnsville, Minn., and graduated from the University of Wisconsin-River Falls with a bachelor's degree in journalism in December 2020. Readers can reach Theodore at 507-281-7420 or ttollefson@postbulletin.com.
What to read next
The candidates for Goodhue Mayor make their pitches to voters ahead of the Nov. 8 general election.
The candidates for Eyota Mayor make their pitches to voters ahead of the Nov. 8 general election.
The candidates for Chatfield Mayor make their pitches to voters ahead of the Nov. 8 general election.
The Rochester Police Department clarified that although the Mayo scare originated because of wrong information, local law enforcement is not limited to handling one crisis at a time.