Sherels to clean up Rochester with new business

Marcus Sherels, the Rochester man known for his years returning punts for the Minnesota Vikings, is partnering with Hamza Muridi to bring The Bin Cleaners to Rochester’s streets in mid-November.

Heard on the Street - Jeff Kiger column sig
We are part of The Trust Project.

Marcus Sherels , the Rochester man known for his years returning punts for the Minnesota Vikings , is now looking to clean up the Med City with a unique business.

Sherels, a John Marshall grad who went on to play football at the University of Minnesota before having a standout career with the Vikings from 2010-19, is partnering with Hamza Muridi to bring The Bin Cleaners to Rochester’s streets in mid-November.

The concept is that while trash bins are emptied every week by haulers, those containers are rarely cleaned. That leads to smelly, dirty receptacles outside of homes and businesses that attract pests and are rife with bacteria and contaminants.

The Bin Cleaners have two specialized cleaning vehicles that operate similarly to garbage trucks.

A residential trash bin or commercial Dumpster is picked up by the truck’s automated arms and then blasted with 200-degree water to quickly clean and sanitize the container. The process only uses water and eco-friendly products.


Following the inside and out cleaning, the bin is sprayed with a scent chosen by the customer.

This is a service that can be contracted by an individual, a homeowners association or a commercial business. Receptacles can be cleaned regularly at monthly or even weekly intervals. Bin Cleaners will also do one-time cleanings.

Reaching beyond just trash bins, the same process can be applied to shopping carts and baskets. Sherels and Muridi hope to also contract with Rochester grocery stores.

While playing professional football and cleaning trash bins don't seem closely related, this is a business that has attracted other NFL players.

Muridi originally stumbled across the Bin Cleaners process when he saw a video of a truck owned by a New Orleans Saints player in action. He was “shocked” to realize there was nothing like that in Minnesota, and soon he ordered two customized trucks. While at the Bin Cleaners complex in Florida, two Indianapolis Colts players were also there getting their own Bin Cleaners vehicles.

He started to introduce the business in the Twin Cities, just as the pandemic hit. Before it could gain traction, Muridi met Sherels, who was looking for a business opportunity. They soon decided to move the young business to Sherels’ hometown.

“Rochester has done so much for me. I’ve had so much support there throughout my career. I want to give back in any way I can and help the city. With the times we are in now, being clean and cleanliness is in the forefront,” he said.

Sherels added that they intend to offer six to seven job opportunities to local people who may be struggling during the pandemic. Charles Adebajo of Rochester will be the local operations manager.


The business will be based near the Rochester International Airport at 6863 10th Ave. SW.

This is Sherels' second foray into business in his hometown. He is also a co-owner of ETS Performance , a sports performance facility, in Northwest Rochester.

EMBED: Jeff Pieters 'Sunrise Rochester' newsletter signup

What to read next
West Palm Beach, Fla.-based Storage Rentals of America recently purchased a Rochester storage facility for $4.39 million and an Austin one for $2.1 million from the Minneapolis-based storage chain KO Self Storage.
Builder/developer Joel Bigelow built more than 5,000 houses during his almost 40 years as the head of Bigelow Homes, but his peers say he is best known for building communities throughout southeastern Minnesota.
Columnist Kristen Asleson says she believes so much in letting go of what she cannot control, she had a reminder tattooed on her left shoulder blade.
Ryan Stock never sought to become a martial arts instructor, the opportunities to teach always fell in his lap over the years to where he is now.