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Yellow Cab owner buys out partners

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One of Rochester's cab firms now is under new ownership and is lowering its downtown fees to a standard $7.

Steve Elwood bought out his partners, Andy Chafoulias of Titan Development & Investments, and Kurt Marquardt, former owner of Rochester Go shuttle service. The deal was wrapped up last month. Financial terms of the deal were not released.

Elwood announced this morning Yellow Cab now will offer a standard $7 fee for picking up and dropping off passengers inside a designated downtown Rochester area. He explained the change is to make Yellow Cab more competitive with Uber and Lyft ride services. Yellow Cab also competes with Med City Taxi for Rochester riders.

"We recognized that our customers needed more affordable rates and improved customer service," Elwood said in an announcement of the change.

Yellow Cab has a fleet of about 25 vehicles on Rochester's streets.

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Elwood, who also owns R & S Transport and Kids on the Go, was a partner in the Best Ride alliance owned by Chafoulias, Dean Wickstrom, Elwood and Marquardt that purchased Yellow Cab in 2013.

Tim Fliehr, who owns Med City Taxi and Star Limousine, also was part of Best Ride at the time of the purchase. Soon after, Fliehr and Best Ride parted ways, changing Med City Taxi from an ally into a competitor

A new dispatch and maintenance complex is being built on seven acres in Marion Road Southeast. Elwood hopes to have it ready to handle Yellow Cab, R & S and Kids on the Go by December.

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