For the third year, Rochester businessmen will be participating in the American Cancer Society’s Real Men Wear Pink Campaign.

The October fundraiser, which coincides with Breast Cancer Awareness Month, aims to raise dollars to save lives from breast cancer. This year the group of 14 men is chaired by John Eischenof the Rochester Area Builders.

His teammates include Keith Allenof Toppers Pizza, Joshua Bargfredeof MassMutual, Tom Dunfordof Clements Chevrolet Cadillac (also the 2018 Top Fundraiser), Darren Groteboerof Carpet One Floor & Home, Ron D. Hansonof ABC 6 News/ Hubbard Broadcasting, Jerry Jensenof Valor Mechanical, Dan Larsenof CliftonLarsonAllen LLP, Jim Nicholasof Wildwood Sports Bar and Grill, Mike Repsof Two Men and a Truck, Michael Rosekof First Alliance Credit Union, Kalan Stittleburgof Trillium Spinal Care, Dave Timmof Crossfit Credence, and Tyler Utzkaof KIMT News 3.

2018 was Eischen’s first year as a participant. He is committed to the cause of breast cancer awareness and fundraising as a parent to two daughters, knowing the disease is "the most common cancer diagnosis in women."

All 14 participants will wear pink for the month and will use their business experience to raise money and reach the team’s $50,000 goal. Last year Eischen gave his donors pink hard hats. This year donors will receive pink tape measures.

The staff at Wildwood will wear pink T-shirts all-month long and diners will have the option of rounding up their bills to contribute to the cause. Clements Chevrolet Cadillac will make a donation for every car sold in October. For every dollar raised by the staff at Crossfit Creedence, staff will do an equal number of burpees. Be on the lookout for other ways that these men and their businesses will be supporting breast cancer awareness.

Eischen said "It’s competitive and we are all trying to out-fundraise each other for a good cause."

"Last year, towards the end I was so tired of wearing pink," he said. "I thought, at the end of the month I can go back to my everyday life. But I realized that people fighting breast cancer and their families don’t have the luxury of going back to their regular life."

From Rochester to Wynonna

Local singer Debbie Anthony’salbum release concert is at Mayo Civic Theatre tomorrow at 7 p.m.

"More to Be Said," her second album, contains not only Anthony’s original music but also a cover of Wynonna Judd’s"Jesus and the Jukebox."

Judd, one of Anthony’s musical influences, even reached out to her after learning she would be including the song on her album. Judd sent her a personal video recording, and Anthony shared Wynonna’s message.

"She said it meant so much to her that I was covering it," Anthony said. "She told me she was proud of me and that she wanted me to stay true to me and interpret it the way that only I can. She told me to go for it."

Debbie cherishes the Wynonna Judd video and plans to keep it "forever."