Looking to usher in a healthier poker ecosystem for Ongame Network's partners, Ongame Network has released a new poker business model called "Essence," which evaluates cash game players according to their style of play.
In essence, Essence adjusts the player mix by making it more profitable for network partners to attract and retain the most valuable players while still being able to welcome everyone to the online tables.
It also accounts for player interactions with Ongame Network's poker ecosystem, including game and level choice, frequency and timing of play, opponent and table selection, and playing speed — in other words, style of play.
As a player valuation shift, Essence is a real-time algorithm that is first being applied to network-wide Texas Hold'em and Omaha cash games.
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"Ongame Network's approach to player valuation is refreshing and is one of the many reasons Betfair chose to join this poker network," said Daniel Svard, head of Betfair Poker.
