A bakery that deals exclusively in cookies opened recently off West Circle Drive arrives at a time when we could all use a little sweet.

Who doesn't love a cookie? Nobody, and Crumbl is finding this out in a big way.

Walking into the shop with employees greeting you with a "Welcome to Crumbl" is a nice touch but what is better yet is the aroma of cookies baking.

ALSO READ: An apple a day isn't enough

I was hooked the minute I walked in the door.

Newsletter signup for email alerts

Here you won't see cases full of peanut butter, oatmeal, or cut-out cookies. Instead there are six unique choices, arranged neatly on the front counter and you can choose from there.

The morning I visited there were Milk Chocolate Chip, Double Fudge Brownie, Funfetti, Pumpkin Cake, Classic Sugar and Aggie Blue Mint.

The Milk Chocolate Chip and Classic Sugar are always available while the other four change weekly.

Assistant manager Tyler Pronk pointed out even the employees don't know what the choices will be each week until they come to work Monday mornings. In fact, there is a veil of secrecy surrounding this business. Techniques and ingredients are kept top-secret. No one but employees are allowed to go into the kitchens or the back rooms.

An assortment of cookies from Crumbl Cookies Tuesday, Oct. 19, 2021, in Rochester. Joe Ahlquist / Post Bulletin
An assortment of cookies from Crumbl Cookies Tuesday, Oct. 19, 2021, in Rochester. Joe Ahlquist / Post Bulletin

Over the course of the year there will be more than 100 different cookie choices with new varieties being added. All are baked from scratch on the premises by a team of bakers and decorators. The place was humming, not just with workers but also with customers. I observed a steady stream ordering from two to dozens.

Manager Kendra Moore said they sell more than 2,000 a day.

The cookies are generously sized, from 4 to 5 inches and sell for $3.93 a piece. A smaller 1- to 2-inch cookie is only available for catering. Those are $1.10.

Unique too is the distinctive packaging, oblong boxes in bright pink. They were designed to perfectly fit each cookie, side-by-side, whether in a four-pack, six-pack or 12-pack. The four-packs are the most popular. You'll easily recognize the box when you see someone carrying it. It made me think of the blue Tiffany boxes.

An assortment of cookies from Crumbl Cookies Tuesday, Oct. 19, 2021, in Rochester. Joe Ahlquist / Post Bulletin
An assortment of cookies from Crumbl Cookies Tuesday, Oct. 19, 2021, in Rochester. Joe Ahlquist / Post Bulletin

This venture was started by two cousins, Jason McGowan and Sawyer Hemsley, in Logan, Utah, while Hemsley was a student at Utah State University. They opened their first store there in 2017 with just one cookie -- the Milk Chocolate Chip. But you need more than one choice so next was the Sugar Cookie, and from there, things took off. In just a little over three years the franchise has grown to 264 bakeries around the country making it one of the nation's fastest-growing franchises.

So, what about those cookies? I took home two -- the Milk Chocolate Chip and the Pumpkin Cake. I was told to warm up the chocolate chip, which I did and it was incredible, one of the best I've ever had. The pumpkin was good too, more cakey. In a contest, the chocolate chip wins hands down.

Crumbl

Where: 2665 Commerce Drive NW

Phone: 329-0636

Hours: 8 a.m. to 10 p.m. Monday through Thursday; 8 a.m. to noon Friday and Saturday. Closed Sunday.

Food writer Holly Ebel knows what’s cookin’. Send comments or story tips to life@postbulletin.com.