Local experts to answer your questions
Seventy percent of customer purchase decisions are made online, before a customer enters a store or talks with a salesperson. What information do you have online to reach consumers during this phase? Buying behavior is changing and successful businesses are adjusting how they engage with their customers across all channels and devices.
If customers are making a majority of their buying decisions online, doesn't it make sense to connect with them there? Well-crafted and well-placed advertising messages enable you to reach your best new and future customers while they're online doing their research - before they walk in your store, add an item to their cart, or reach for their wallet.
The PB digital media team offers a comprehensive array of online advertising options that can be customized to meet your needs. With options ranging from display ads and native content to geo-fencing and targeting, we make connecting with your desired audience easy and cost effective. Our team is passionate about creating results and helping area businesses succeed.
Post Bulletin WebsitesPostbulletin.com
Nearly one million consumers reside in southeastern Minnesota and over 460,000 of them each month are hanging out on postbulletin.com – the most comprheneisve news website in the region. Advertising on postbulletin.com puts your brand in front of these engaged online readers.Postbulletin.com/Magazines
Postbulletin.com/Magazines is the digital hub for two of the area’s favorite local magazines: Rochester Magazine and 507 Magazine. Advertising on this section of postbulletin.com positions your message to be found by those looking for the latest happenings and entertainment news in Southeast Minnesota.Events
The events calendar, found at postbulletin.com/events, is the area’s most robust and engaging place to discover upcoming area events. Submitting an event is free, but listing your event as a featured spot gives prominent positioning and greater visibility. Calendar sponsorship opportunities are also available.
Targeting and Retargeting
Target and retargeting ads help put your business in front of those who’ve visited your website, searched for your products and services and read content relevant to what your offer. You have probably experienced these types of ads. Here's a sample of how they work: You are researching a powertool or a great pair of boots online and then while reading a news website later in the day, that same tool or pair of boots pops up in an ad on the page you're viewing. Targeting keeps messages relevant to your customers, in the forefront of their online experience. Retargeting ads can also be location based - by zip code or GPS location, for example.