Consumers are buying healthier foods, study finds

Americans are buying more nutritious foods than ever before, according to a Grocery Manufacturers of America (GMA) consumer survey. GMA is the world's largest association of food, beverage and consumer product companies.

In a survey of primary grocery shoppers, 73 percent of respondents reported that they were buying more nutritious foods and beverages than in the past. Specifically, consumers are looking for products that are:

Made with whole, unrefined grains (66 percent);

Reduced- and low-fat (65 percent);

Fortified with vitamins and minerals (59 percent);


Reduced- and low-calorie (54 percent);

Sugar-free (49 percent); and,

Reduced- and low-carbohydrate (42 percent).

The survey was conducted Dec. 27-29, 2004, by Peter D. Hart Research Associates Inc., which interviewed 806 respondents who are the primary grocery shoppers in their household. The margin of error for the survey was 3.5 percentage points.

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