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DAIRY TAB - How June Dairy Month began

June Dairy Month originated in 1937, according to the Midwest Dairy Association.

During the first two years the celebration was called National Milk Month and ran from June 10 to July 19.

The 1937 event, sponsored by chain stores, was given the theme "Keep Youthful -- Drink Milk.''

June Dairy Month became the official title of the promotion in 1939.

Activities were originally by a .01 cent per-pound butterfat assessment in June.

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During the war years less emphasis was placed on promotion and more on surviving the war.

After the war, efforts focused on resuming dairy product use and regaining lost butter sales. In 1947, the slogan was "30 days for ADA in June.''

By 1950, retailers, producers and processors all worked together during the month.

In 1955, AmericanDairy Association became the national leader for June Dairy Month campaigns.

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