f0098 BC-TEC-Yahoo-Wal-Mart 06-04 mga

Yahoo in deal to sell online advertising for Wal-Mart

NEW YORK — Wal-Mart Stores Inc. is enlisting Yahoo Inc. to sell display and video advertising on the retailer’s popular Web site

The companies didn’t disclose financial terms of the multi-year deal but said that advertisers would be able to buy ad space across Wal-Mart’s and Yahoo’s own online retailing area later this month.

Under the deal, Yahoo will become the exclusive reseller of display advertising on the Web site.

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