Yahoo in deal to sell online advertising for Wal-Mart
NEW YORK — Wal-Mart Stores Inc. is enlisting Yahoo Inc. to sell display and video advertising on the retailer’s popular Web site Walmart.com.
The companies didn’t disclose financial terms of the multi-year deal but said that advertisers would be able to buy ad space across Wal-Mart’s and Yahoo’s own online retailing area later this month.
Under the deal, Yahoo will become the exclusive reseller of display advertising on the Walmart.com Web site.
