Groups recognized for aesthetic approach

By Jeffrey Pieters

Aesthetics are at times regarded as an unnecessary extra, but they served a practical purpose in the case of The Reading Center, a Rochester agency promoting literacy.

The center, at 847 Fifth St. N.W., won one of 12 city awards today for outstanding design.

The Reading Center's south wall, which faces Civic Center Drive, was repainted this year with a colorful mural that is eye-catching and memorable, and which depicts scenes consistent with the agency's mission.


"It brings house-painting to a new level," said city council member Bob Nowicki, who presented the award on behalf of the Rochester Committee on Urban Design and Environment.

The awards ceremony, at the Rochester Art Center, was CUDE's 19th annual merit awards event.

Other winners included a new playground at Soldiers Field Park, a planned golf course development near Eastwood Park, and the U.S. 52 highway reconstruction project.

Susan Waughtal, outgoing head of the RNeighbors organization, received an award for her work over the last five years.

"Community work can and should be fun," Waughtal said. "Everything we've done has been so much fun."

Five outgoing CUDE members -- Jeff Allman, Bill Bruins, Andy Masterpole, Christine Schultze and Bob Suk -- received awards.

Chipotle Mexican Grill, at Crossroads Center, received an award for reusing the old Boston Market building.

Restaurant manager Philip Scott said the renovation reflected a corporate belief consistent with its natural foods pledge, "food with integrity."


"Now, we are known as 'design with integrity,'" he said.

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