MINNEAPOLIS — Hallmark Cards Inc. has announced plans to launch a new unit aimed at helping companies with employee recognition, customer relations and other programs.
Hallmark Business Connections launches Monday and will be based in Minneapolis, with about 250 employees.
Hallmark spokeswoman Jessica Gardner said that the division will also have offices in Kansas City, where the greeting card company is based.
Hallmark Business Connections will provide companies with a variety of services, from helping retain current customers through greeting cards and gifts to recognizing current employees and helping businesses develop wellness programs.
