A Rochester eatery serving up East Coast-style Philly cheesesteaks recently headed north to open a second location.

Jersey Jo’s launched a south location with a soft opening last week at 3462 55th St. in the Northwest Plaza. That’s the space near Sam’s Club, which previously housed Tinn’s Grilled Philly Steak Subs.

Owner Joe Phillips says customer feedback drove his decision to open a northwest location of Jersey Jo’s. He opened the original Jo’s in 2015 at at 187 16th Ave. SW.

“Through delivery, we touch base with just about every part of Rochester. We’ve been consistently been hammered in the northwest area,” he said.

The new location is serving up the same selection of Jersey Jo’s signature cheesesteak sandwiches that customers known from the original southwest shop.

Phillips says the Northwest Plaza eatery will host an official grand opening on Sept. 1.

The new location has more seating, which gives it more of a sit-down restaurant feel than the smaller original. It can seat about twice the number of customers that the southwest one does.

Philips has six to eight employees between the two shops.

“I really want to thank the community at large for their support by repeatedly coming back and trying something new,” he said.

Biz buzz

It looks like the ex-Freight Yard bar at 821 Civic Center Dr. NW might become an actual transportation hub.

The bar housed in the former Holiday gas station building closed in April. It has stood empty, since then. The station also was home to Beer Bellyz Bar and Grill, Players Sports Grille and Bilotti’s Italian Village in the last few years.

Now the buzz is that the spot is being groomed to serve a new purpose. I should have more on this soon.

Jeff Kiger tracks business action in Rochester and southeastern Minnesota every day in Heard on the Street. Send tips or questions to jkiger@postbulletin.com.

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Business Reporter

Jeff has worked at newspapers as a reporter, columnist, editor, photographer and copy editor since 1992. He started at the Post Bulletin in 1999. Kiger is the PB's business reporter and writes a daily column, "Heard on the Street."