David Iver Jewelry Designs at 114 First Ave. SW.

David Iver Jewelry Designs at 114 First Ave. SW. is set to close on Jan. 18.

The math just didn't work for a jeweler who tried to break into the Rochester market.

"We had great customers, but just not enough of them," said David Iver Davidson, owner of David Iver Jewelry Designs at 114 First Ave. SW. "The location is great. Without a well-known brand, we just didn't connect with enough people."

He announced a "Going Out OF Business" sale, with the plan to close up shop by Jan. 18.

Iver Davidson opened the shop in the 1,000-square-foot spot in the Odd Fellows Building under the name Dean Jewelers in December 2018. When he opened, the business was an offshoot of Dean Jewelers in Charles City, Iowa. He and his partner later split the business, each taking over a store, which spurred the re-naming of the Rochester store.

After closing the store, Iver Davidson plans to launch an online jewelry site to sell his original and custom-made jewelry as well as jewelry created by similar small jewelers.

Biz buzz

The nail salon in Suite 500 at 2650 S Broadway recently re-launched under the name of Gloss Nails.

Andy Dang, the new owner, said he upgraded all of the equipment and re-modeled the shop, which was previously called D-Nails. It is next to The Thirsty Belgian.

"My main focus is sanitation and cleanliness," said Dang, who runs the shop with his wife, Michelle Vo.

They have a team of five on staff to offer pedicures, manicures and a full array of nail services.

Jeff Kiger tracks business action in Rochester and southeastern Minnesota every day in Heard on the Street. Send tips to jkiger@postbulletin.com or via Twitter to @whereskiger. You can call him at 285-7798.

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