After 22 years in downtown, a local retailer is moving to northwest Rochester.
Refashion Consigned Furniture & Clothing has signed a lease to move into a 1,680-square-feet spot in Northgate Center in the 1100 block of Seventh Street Northwest.
The new space is on the west end of the recently renovated center, where a laundry formerly operated.
“It’s comparable size, but it’s going to feel bigger,” said Refashion owner Cindy Hughes of how the new space will compare to the current downtown store at 321 South Broadway. “Hopefully, we can act as an anchor and be a draw for other small businesses.”
While a few pieces of furniture have already been set up in the new space, the plan is to gradually shift to the Northgate site. The hope is to have Refashion’s team of about eight being up and running at the new site by the end of August.
While Hughes says downtown is “wonderful,” it has some “challenges” for businesses.
“We’re excited about how vibrant the downtown scene is now. “However, with the challenge of parking, traffic, detours, and construction, we just feel we have a better solution to offer our clients (by moving),” she said.
Hughes said the more accessible space with large windows for prominent displays will allow Refashion to offer good experiences for customers and consigners.
While Refashion is making the move to Northgate, Soul Purpose is going in another direction. Soul Purpose is a store-within-a-store owned by Hughes’ sister, Kristie Moore.
When Refashion closes the doors downtown, Soul Purpose will pivot into selling its upcycled items and home decor at local pop-up events. Moore is also launching, SP Staging and Home Solutions, as a related business to provide home staging services to local Realtors.
I should have the details on those new businesses soon.