Deb Duoos and Lindsey Williams, a mother and daughter duo, are bringing love of yarn as well as truckload of yarn to Rochester on Saturday.

The Austin-based pair recently hit the streets with their new business -- the YarnMobile.

As long-time "knitting enthusiasts," they were frustrated by the lack of local yarn shops in the area, so they launched their own online boutique quickly followed by firing up the pink and purple delivery truck they have dubbed the YarnMobile.

"We thought about opening a brick-and-mortar store, but the start up costs can be quite high, plus it limits our audience. When we had the yarn truck idea, it seemed like a perfect solution," wrote Williams in an email. "It keeps our overhead down, plus we are able to take the truck to many different cities that don't have local yarn stores (including Austin, Albert Lea, Mason City, and of course Rochester) and expand our audience."

While the early truck stops have been in Austin, the plan has always been to head north to Rochester.

"Rochester's yarn stores have all closed, and we've been getting lots of requests from Rochester knitters and crocheters to come for a visit. Some have even driven to Austin to shop our truck there. We've always had Rochester in the plans as we started the truck, so it was just a matter of the schedule working out," wrote Williams.

The first Med City appearance is scheduled from 10 a.m. to 2 p.m. in the parking lot of the People's Food Co-op, 519 First Ave. SW in downtown Rochester.

Yarn fans should expect a lot of choose from.

"Surprisingly, the truck can hold quite a bit of yarn. We carry as much as we can with us in the truck. We can always special order for our customers, if we don't have something in stock," wrote Williams. "Currently, we have over 30 different yarns in the truck (including wool, alpaca, cotton, linen, mohair, silk, and even several recycled yarns), along with project kits, knitting needles, crochet hooks, and knitting/crochet accessories."

They also carry their own line of knitting and yarn-related T-shirts.

To keep up with their schedule, the Yarnmobile's calendar of stops is available at yarnmobile.com.

Jeff Kiger tracks business action in Rochester and southeastern Minnesota every day in Heard on the Street. Send tips to jkiger@postbulletin.com or via Twitter to @whereskiger. You can call him at 285-7798.

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