Job ads must be well-written to lure best applicants
A tight labor market is no excuse for lazy job postings.
Candidates might flock to ads, but to attract the best potential employee, job listings need to generate excitement about the company and articulate benefits to the hire while being short, clear and punchy.
Some tips from Michael Jalbert, president of MRINetwork, an executive search company:
- Don’t drone on and on about a position’s responsibilities and requirements. Keep postings short.
- Sell the job’s strengths: Get in a "what’s in it for me" statement at the end of a posting. Job candidates need to know why the position is valuable and interesting.
- Make sure salary and benefits match what competitors are offering. Job-seekers today can research other companies’ offerings and determine their value.
- In precise, crisp language, make clear the brand of your company and why it’s a valuable workplace.
- For junior positions, creative or cutting-edge wordplay can be acceptable; for senior management roles, keep language drier and professional.