A sales affiliate of CenturyLink is offering someone $1,000 to binge watch 24 Hallmark holiday movies in 12 days.
CenturyLink Quote announced the position Friday. By Tuesday, it had received more than 100,000 applications. At one point, 143 applications were coming in per minute.
“It’s been pretty overwhelming,” said Elaine Thomson, who was on the team that developed the position.
Someone will be paid to watch 24 of the movies beginning Dec. 12. Hallmark announced 40 new Christmas movies will air this season on the Hallmark Channel and Hallmark Movies and Mysteries -- 24 on the Hallmark Channel and 16 on Movies and Mysteries.
Thomson admits to being a fan of the movies herself.
“You wouldn’t normally watch them because they’re so cheesy,” she said. However, the movies have become a modern holiday tradition, she added.
She’s not alone. Through the fourth quarter of last year, the Hallmark Channel was the most-watched cable network by women 18 to 49 and 25 to 54, according to Nielsen reports.
Countdown to Christmas, Hallmark’s 24/7 holiday programming block is marking its 10th anniversary this year. Past Hallmark Christmas movies garnering high ratings Friday nights throughout 2018.
The winning applicant will document their binge on social media but are cautioned not to give away too many spoilers. Though, chances are your heroine will learn to trust -- and love -- again. Viewers can also raise a glass of eggnog to the big-city, ambitious love interest who lost out against the charmingly earnest small-town, flannel wearing competition to woo her. He never stood a chance.
Applicants are encouraged to show their enthusiasm for the movie genre and for the holiday season with a video. Applications are due by 6 p.m. Dec. 6.
Thomson said the application requirements are lengthy and incomplete applications will be eliminated.
Choosing the winning applicant will be a big task but will be a binge watching event itself, Thomson said.
“We’ll pop some popcorn, bring in some candy and watch them,” she said.
People can find application instructions at: www.centurylinkquote.com/get-paid-to-watch-hallmark-christmas-movies.