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NBA strikes new TV deals

DALLAS — The NBA and television partners ESPN/ABC and TNT will remain in business together for nine more seasons.

The new contracts were announced in a conference call Wednesday. The NBA’s current six-year deals with the networks, worth approximately $766 million per season, expire after the 2007-08 season.

The new eight-year contracts, which industry sources value at $930 million per season, expire after the 2015-16 season.

In addition to television rights, the new contracts cover burgeoning digital media and mobile rights as well as any new technologies created by ESPN/ABC and TNT.

George Bodenheimer, president of ESPN, called the agreements "a prototype for sports media deals going forward." David Levy, president of Turner Sports, said it is "a landmark deal for interactive partnership."

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Though the conference call centered on non-televisiof technologies such as streaming video, customized highlights and wireless connections, NBA commissioner David Stern emphasized that the value of television rights remains greater than the rights fees added for the new technologies.

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