Trek sues to end contract with Tour de France winner LeMond
WATERLOO, Wis. — Best-selling bicycle maker Trek has sued to sever ties with three-time Tour de France winner Greg LeMond, saying the brand has been weakened by his comments about doping and other actions.
LeMond had a "troubling pattern of inconsistent business dealings," Trek president John Burke said Tuesday.
He told employees at a meeting at the company’s headquarters about 60 miles west of Milwaukee that LeMond would not follow Trek’s advice, such as when he licensed his brand for use in accessories not made by Trek.
LeMond also promised to curb his comments about doping in cycling to focus on the brand, only to speak out again after Trek invested money in the brand, Burke said. That sent sales downward and frustrated dealers and customers.
LeMond’s attorney in Minnesota, Denise Rahne, defended LeMond’s actions.