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Visitors guide to Rochester to be changed

By Bob Freund

freund@postbulletin.com

The Rochester Convention and Visitors Bureau will print about 150,000 lodging guides to tell visitors about places to stay or camp during 2006.

The lists, which have been published by the Rochester Lodging &; Hospitality Association, primarily have been distributed by Mayo Clinic to its incoming patients.

They've "gone into a No. 10 envelope with patient confirmations" along with other clinic information, said Mary Gastner, who, as marketing director for the bureau, is managing the project.

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In the past, Mayo also has dispatched two other lodging pieces, one from the Rochester Short-Term Housing Association -- which specializes in stays longer than 30 days -- and one for area campgrounds.

Now, all three types of lodging will be folded into one piece.

The RCVB has awarded a contract of close to $12,000 to Rochester design firms Ads &; Art and Davies Printing Co. for the remake.

The guide will be issued more frequently and will be updated with seasonal events and photos, Gastner said. About 37,500 copies will be produced for each of four quarters, beginning Jan. 3.

While Mayo distributes most in the mail, the guide also will continue to be available at the bureau's offices, and at other locations.

The RCVB is supported by the city's 4 percent tax on room rentals shorter than 30 days. In 2004, those stays alone generated $68 million worth of business for hotels, motels and short-term apartment complexes.

The hospitality industry also includes restaurants and other eating spots.

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