What's in the Amazon box? Maybe a real 7-foot Christmas tree
NEW YORK — Watch out for the 7-foot box on the doorstep. Amazon plans to sell and ship fresh, full-size Christmas trees this year.
But a live tree is no paperback book. Amazon says the Christmas trees, including Douglas firs and Norfolk Island pines, will be bound and shipped without water in the usual sort of box. Amazon said they’ll be sent within 10 days of being cut down, possibly even sooner, and should survive the shipping just fine.
Amazon.com said the trees, wreaths and garlands will go on sale in November.
Will people buy a Christmas tree sight unseen? Tim O’Connor, the executive director of the National Christmas Tree Association, said picking out a tree and hauling it back home is part of the fun for families. The association estimates that only about 1 to 2 percent of the 27 million real Christmas trees purchased last year were bought online, mostly from grower’s own sites. "It’s so small, it’s almost undetectable," O’Connor said.
But Amazon has a history of shaking up shopping habits. It changed how people buy books, diapers and many other goods. It recently expanded the selection of live plants it sells, including potted succulents and orchids.