SUBSCRIBE NOW Just 99¢ for your first month

ADVERTISEMENT

ADVERTISEMENT

As Minnesota state races go, light year for TV ads

We are part of The Trust Project.

ST. PAUL — Television viewers may not detect it, but Minnesota's state-level races are generating far fewer ads this year than were aired four years ago.

Candidates and independent groups ran almost 20,000 fewer television spots as of mid-September as they did at roughly the same point in 2010, according to an analysis by the nonpartisan Center for Public Integrity that was published Wednesday.

The group's data doesn't examine spending in the races for Senate and congressional seats, which have accounted for the lion's share of ad activity in Minnesota this fall.

Here's a rundown:

___

ADVERTISEMENT

QUIET SO FAR:

As of Sept. 8, the cutoff point for the center's analysis, there were just shy of 3,800 combined ads aired in races for Minnesota governor and state auditor at a cost of $2 million.

The Democratic-aligned Alliance for a Better Minnesota Action Fund was responsible for 56 percent of the ads on the air, either promoting Democratic Gov. Mark Dayton or more commonly criticizing Republican opponent Jeff Johnson.

The 500 spots run by the Freedom Club State PAC that targeted Dayton and legislative Democrats accounted for a quarter of the total spending in the analysis.

Another 850 ads were aired either by State Auditor Rebecca Otto or her primary opponent, Matt Entenza.

A small fraction of the spots came from Johnson's three primary campaign challengers.

The Center for Public Integrity relied on research from Kantar Media/CMAG, which tracks political advertising and offers a widely accepted estimate of the money spent to air each spot. The calculations don't include the money spent on ads on radio, online and direct mail, as well as television ads on local cable systems or the cost of producing the messages. That means the total cost of spending on political ads could be significantly higher.

___

ADVERTISEMENT

HISTORICAL COMPARISON:

At this stage in the 2010 campaign, there were about 23,700 ads. The overall spending behind those ads amounted to $6.4 million more than was put into the commercials run so far this year.

It's important to note that Minnesota had a wide-open governor's race last time without an incumbent. Dayton, Entenza and former House Speaker Margaret Anderson Kelliher waged an expensive primary campaign that year.

And groups allied both with Democrats and Republicans were more active earlier.

___

RAMPING UP:

The analysis misses out on more-recent spending by the state Democratic Party and by Dayton himself.

The DFL is a week into a television ad campaign that will cost more than $1 million. Dayton launched his first ad this week and is primed to spend more than $1.3 million on commercials between now and the election. Attorney General Lori Swanson and Secretary of State candidate Steve Simon, both Democrats, have locked in time for late next month.

ADVERTISEMENT

While Johnson hasn't booked any time yet in his governor's bid, he insists he'll have an ad presence before the end of the month.

___

Online:

Center for Public Integrity: http://www.publicintegrity.org/who-calls-shots

Related Topics: STEVE SIMON
What to read next
Members Only
On Thursday, Mayo Clinic posted an unaudited consolidated financial report from the first quarter on the Electronic Municipal Market Access website. The report showed revenue was up 6.9% over the same quarter in 2021, when Mayo Clinic reported $3.67 billion in revenue. However, the operating margin for Q1 2022 is 3.6%, which is well below the 6.6% margin that Mayo Clinic posted in the first quarter of 2021.
In today's world, stress is everywhere. Sometimes your to-do list becomes overwhelming. Meditation — even just 30 seconds a day— can help. In this episode of NewsMD's "Health Fusion," Viv Williams talks with a meditation expert who explains how it works, gives a shout out to a study that about how meditation helps US Marines recover from stress and gives tips on how to fit meditation into your day. Give the practice a try on World Meditation Day, which happens yearly on Saturday, May 21.
See the latest COVID-19 numbers updated daily.
State leaders said the situation was expected to improve within four to six weeks as additional varieties come to market.