Can you improve a classic?
In Hawaii, artists and Spam lovers get to try their hand in producing a design for a special Spam can in Hawaii for the 25 percent less sodium Spam can.
Entries in the contest closed today and were limited to Hawaiian residents, but you'll get to vote online next week on the best label design.
It won't be the first time a Spam can has been adorned with a special label in Hawaii. A collector's edition Hawaii Spam can was issued in 2003.
And perhaps a contest limited to Hawaii is how it should be. Hawaii leads the nation in per capita Spam consumption. Hawaii residents consume nearly 7 million cans of Spam a year, an average of about six cans for every man, woman and child, according to news reports several years ago.
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Hormel Foods will choose the winning design and the winner will be announced at the ninth annual Spam Jam Waikiki Event on April 30. Last year's event attracted 20,000 people.
At the event, Kalakaua Avenue is closed to car traffic and features some of Honolulu’s finest restaurants will be serving up Spam products in various ways. There also Spam items, such as T-shirts and flip flops sold and family tent with a variety of games and prizes.