Beauty boutique + Roch. Athletic Club = 2nd location

Beauty boutique + Roch. Athletic Club = 2nd location

A downtown makeup boutique is adding a second location inside a Rochester health club to bring health and beauty services together.

About Face , which has sold beauty products and provided makeovers on First Avenue Southwest since 2007, is opening a new satellite shop inside the Rochester Athletic Club , 3100 19th St. N.W.

It is adding some new services — manicures, pedicures and brow shaping — to this new shop that are not available at the original boutique, says About Face owner Michelle Kalina.

However, it will also offer the same selection of cosmetics products and services that the downtown store does.

The plan is to open this second store in mid-November next to ActivePT , near the front entrance of the RAC, Kalina says.


"With our roots in Rochester, our customers have been asking us to open a location outside of the downtown for years and I have been wishing I could get a manicure while the kids were checked in at child care at the RAC," says Kalina of why she is launching this new project.

This About Face project is the latest local partnership for the Rochester Athletic Club. In early 2010, Joan Ward moved her ActivePT clinic into the RAC.

  "Having About Face as a tenant is a huge plus for us, not to mention the synergy with the RAC Cafe and The TOP RAC sport shop," says Greg Lappin, the RAC's general manager.

Kalina says this new About Face boutique will be open for both RAC members and non-members. However, members of the athletic club will be about to charge purchases and services to their RAC accounts, if they wish.

She expects to start out with about three on staff at RAC location. The downtown About Face has five employees.

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