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Cell "superstore" to open in Roch.

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Cell "superstore" to open in Roch.

Here's followup to my previous post about Wireless Toyz coming to Rochester:

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cell phone "superstore" Wireless Toyz is hoping customers will answer its call in Rochester.

Bruce Wiskus plans to open the franchise in late March in the 1,600-square-foot space at 212 N. Broadway, formerly occupied by Hobbit Travel.

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Unlike cell service provider's stores that carry just their own brands, Farmington Hills, Mich.-Wireless Toyz sells phones and service packages from Verizon, Sprint Nextel and TMobile. He estimates about 30 to 40 different phones will be on the shelves.

"A single carrier is not good for every person," Wiskus says. "We will work with people to find the one that will work best for them."

The store will also carry specialty phones like the ESPN, Helio and Amp'd.

Customers will also be able subscribe to media services like DirecTV and Dish Network satellite televsion and Sirius Satellite radio.

He will have five on staff at the store. It will be managed by Chris Hatfield, who is Wiskus' brother-in-law.

Wiskus will also be in the store everyday, driving in from Northfield.

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