Hormel Corp. launches new Web site
Here's a tidbit from the PB's staff in Austin:
Hormel Foods. Corp. – the Austin-based Fortune 500 food giant – launched this morning its first Web site dedicated to the company’s largest brand — Hormel.
In the past, Spam, Dinty Moore and Jennie-O Turkey Store all have had a footprint on the Web for a long time.
The www.hormel.com site is designed as an interactive kitchen, with a center island and cupboards that open and close with windows that show the different times of day and the changing seasons. Consumers can research the Hormel brand and products.
Nutrition and ingredient information is provided as well as a product locator (?).
A section for convenient meals gives various meal solutions. A "protein made easy" section provides information on the advantage of adding meat proteins to a healthy diet. The knowledge center educates consumers about different cuts of meat and how to select the best cut for meals.