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Hormel TV spot + economic downturn

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Hormel TV spot + economic downturn

Here's a morsel from Meatingplace.com about Austin's favorite (flavorite) Fortune 55 company. I have such varied reading. Heh.

Ann Bagel Storck writes:

A new TV spot for Hormel Refrigerated Entrees positions the products as the right answer for families forced to eat at home more due to the economy's downward spiral.

The ad, which will appear on 12 national cable networks through Aug. 31, depicts a family enjoying a Hormel Refrigerated Entrée while living versions of fast-food icons look on in dismay.

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The spot is part of Hormel's "Create Something Great" campaign, developed by BBDO Minneapolis, that aims to empower moms to look beyond leftovers or fast food and serve Hormel offerings. It will also include new broadcast and print ads for Hormel Chili and Hormel Natural Choice. Heh.

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