It’s a new day for the Post Bulletin. For the first time since 1956, the PB will have a new home and a new address. Starting today, our offices will be at 1700 Greenview Drive SW, on the second floor of the Think Bank Building.

The new modern offices better reflect the offices of a modern news media company, so much more than “just a newspaper.” While print is very important to us, hundreds of thousands of readers each month are reading us online with their desktop computers, tablets, and cell phones.

When we first announced we were moving 60 employees to a new location, I had many people ask how we get out a daily paper with only 60 people. The answer is simple, we don’t. It takes many, many more with skills, talents and expertise in a wide range of fields.

As part of Forum Communications Co., we have hundreds of talented people to help us produce our products. Some are located right here in Rochester, while others are spread throughout the four-state region of Minnesota, North Dakota, South Dakota and Wisconsin. We’re able to supplement our resources and draw from talent and expertise in areas such as news and design, accounting and human resources, IT and web development, and printing.

I am always amazed that we, as well as other newspapers, are the only multi-million-dollar company that creates a different product every day, then turns it over to 12-year-olds to deliver. In truth, our 300+ carriers range in age from 11 to 93, including independent contractors and postal carriers.

Another question I am frequently asked is, “Why are you printing in Red Wing?”

The Post Bulletin's "new" press was installed in 1988, and while that 31-year-old press served us well, the size and space requirements made it cost-prohibitive to move. With a Forum Communications-owned printing press already functioning in Red Wing, moving the printing of the Post Bulletin there made good business sense. Purchasing a new press would not make sense economically. It would certainly cost more than the $6 million that was spent in 1988 and the additional $6 million spent on the distribution center in 2004.

The ways we reach our readers are changing, but rest assured, we will never change our tradition of serving as watchdogs and storytellers, business strategists and community leaders. Welcome to a new era for the Post Bulletin.


Chris Blade, publisher

What's your reaction?