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Roch. billboard to go digital

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Roch. billboard to go digital

Rochester is going high-tech… with its billboards.

The second digital billboard in the state is being installed at 1724 S. Broadway. That means this billboard is basically a screen that can be programmed with a message.

Jay Fauber of Magic Media in Rochester that means a message can be changed within 24 hours.

For quick emergency messages, area officials have access to the billboard to use it for Amber Alerts or message about accidents.

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It should be up and running by Friday.

By the way, the other digital billboard in Minnesota is in St. Cloud.

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