A new marketing business hopes to provide a "loving touch" to your ad strategy.

Loving Touch Productions, a marketing and brand-management business, may be the only Black-owned business in Rochester to take off during the pandemic. It specializes in videography, video production, video editing, graphic design, and social media management.

Founder Kristopher Derwin Loving, Sr.’s main source of income pre-pandemic was sports officiating, which completely shut down in 2020. He was left needing “a new means of income, positive outlet, and productive use of my time.”

Loving Touch Productions (contributed photo)
Loving Touch Productions (contributed photo)

“I was motivated to help others in the midst of a life-changing time for the whole world,” Loving said.

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Using his video and marketing experience from his childhood church, Loving began producing vlogs, bible studies, and how-to videos. He branched out into branding and social media management for local businesses. And along the way, he earned a certificate in digital marketing and mass communication from RCTC.

It takes great work to run any successful business, especially as an entrepreneur, Loving said. He calls continued education and networking “critical” to his success.

Kristopher Derwin Loving, Sr. of Loving Touch Productions (contributed photo)
Kristopher Derwin Loving, Sr. of Loving Touch Productions (contributed photo)

Loving is the owner and sole operator of the business currently -- but with three repeat video clients, five ongoing social media clients, and various graphic design contracts, he sees room for growth in the future. With time, he hopes to employ more videographers and video editors, designers, and marketing professionals.

“I have learned that the marketing industry is very dynamic and changes almost daily,” Loving said. “It can have great, long-lasting impact (on) businesses, communities, and individuals.”