If your Instagram feed is filled with images of delicious food, cute boutique finds and stylish manicures, then you need to bring your smartphone and your girlfriends to Edina. Just outside of Minneapolis, Edina, Minnesota, is a paradise for weekend-long shopping, wine tasting and fabulous photo opportunities to rack up your Instagram likes. The city is considered one of the best places in the Minneapolis region for a quick getaway or staycation, with its diverse collection of upscale retail stores, entertainment venues and various restaurants to satisfy your cravings.
A perfect introduction to Edina’s style community is to attend the city’s signature fashion event, Style Edina. For the last three years, Explore Edina has partnered with the city’s three major retail entities to create a collaborative and community-focused event that continues to draw rave reviews, and it’s back for another year.
The fourth annual Style Edina will take place on April 13 from 10:00 a.m. to 1:00 p.m. at Westin Edina Galleria. The event features pop-up shops, from some of the coolest local boutiques and stores, mimosas, brunch and a fashion show, where you can learn tips and trends from local stylist Jodi Mayers from Jodi Mayers & Style Partners.
“The spirit of Style Edina is cooperative,” says Shelly Loberg, director at Explore Edina. “Our major shopping areas are working together with Explore Edina to promote and celebrate our retail community. It’s a fun, one-of-a-kind fashion event that’s suitable for moms, daughters, grandmas and your girlfriends.”
Style Edina is all about supporting local businesses, Loberg says, including many from Edina’s 50th & France district—a quaint and charming downtown shopping and entertainment destination with lots of independent and unique boutiques. Some of the local stores represented at Style Edina are from Southdale Center, also in Edina, which is a shopping center with big-name brand stores like J. Crew, Madewell and Banana Republic (it was the first indoor shopping center in the country). You’ll also see the goods during the event from shops at Galleria Edina, which Loberg calls the “ultimate upscale home and apparel shopping experience.”
Local Talent Leads the Show
For the fourth time Jodi Mayers, former owner of Corset Styling and current owner of Jodi Mayers & Style Partners, will host the event as a co-emcee. Joining her on stage this year is Madeline Nachbar, Trend and Style Editor for Minneapolis St. Paul Magazine. Nachbar’s perspective and passion for fashion will bring a fresh twist to this year’s event.
Jodi’s excited about this year’s Style Edina event for a few different reasons. “We want this to be an event that draws men and women alike. On top of being fun, this show is approachable and informative, giving attendees tidbits of information that can apply in their own closets or while shopping. We’re showcasing the best of Edina retailers and where to find the hottest new items for Spring,” Mayers said.
That’s part of what makes the event really unique, Loberg says. It’s local, it’s personal, it’s useful and it’s fun. “We aren’t just sending models down the runway with music,” she explains. “Jodi provides helpful narration that guests can take away and implement in to their own wardrobes.”
Travel Tip: Can’t make it to Style Edina for the weekend of April 13? Plan a weekend getaway any other time of the year, and check out our guide to shopping and dining in Edina for a quick primer on where to stay, eat and shop.
Style and Purpose
“This year our local nonprofit partner will be Edina Education Fund,” Loberg says. “A portion of our ticket proceeds will go to supporting their mission of raising funds to support educational needs for all Edina Public School Students. The Education Fund works to raise supplemental funds to support additional, valuable experiences for kids in our community.”
When you attend Style Edina, you’ll learn some of the best features this suburban destination has to offer. “This show is the perfect opportunity,” Mayers said. “The ultimate preview of what fashion, restaurants and spas are available here.”